The Ethnic Beacher

Brief: To screenprint a bed-ware set for a specific target market of personal choice…

I based my thoughts on balancing two elements – line in the screen print and texture by overlaying with hand embroidery techniques. These two components formulated a simplistic but effective challenge in balancing out linework. Therefore the goal was to accomplish the balance of busy vs simplistic. The homeware range is targeted at an individual I call the ‘Ethnic beacher’, relaxed back style/ carefree / no frills-no-fuss / simplicity is key…  homewarepilimg_0390


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